Chelsea Piers was selected by Coca-Cola as one of the major platforms to launch its newest product, Enviga. Sampling events took place at the Sports Center, Field House, Sky Rink and along Sunset Strip.
The adidas Mobile Tour visits Chelsea Piers throughout the year. This interactive truck allows Chelsea Piers customers to check out the latest footwear from adidas, learn more about the adidas Urban Run program and watch videos of their favorite adidas athletes. Customers are also given discount cards to be used at the adidas Sports Performance store in Soho.
The American Dairy Council brought its “Think about your Drink” mobile tour to Chelsea Piers with a 24-foot truck parked along the East Roadway, highly visible to both bikeway/walkway traffic and West Side Highway vehicular traffic. Additionally, Got Milk? offered health assessments, milk samples and promotional brochures along Sunset Strip, the pedestrian walkway that connects the Chelsea Piers sports venues. This high-traffic location was particularly important for securing access to Chelsea Piers summer campers and their parents.
As part of a national tour to promote healthy eating and weight management for cats and dogs, Hill’s Pet Food visited Chelsea Piers for one week. Hill’s drew customers in with a 10’x10’ branded tent centrally located on Sunset Strip near the entrance to the Field House. Visitors to the tent received free samples of Hill’s light pet foods (for weight control), along with information on healthy weight management. Through complimentary on-site weight and body condition evaluations, trained representatives from Hill’s helped Chelsea Piers patrons understand if their pets are a healthy weight.
The Yu-Gi-Oh! Trading Card Game “Time 2 Duel” Tour featured a 10’x15’ tent and several 6-foot tables offering
one-on-one dueling, Yu-Gi-Oh! trading card game demos, “Time 2 Duel” Bingo, “Ask the Duel Master” question and answer sessions, and a prize wheel. This 2-day weekend event took place along Sunset Strip in front of the Field House. This location was key in gaining access to their target market of children ages 6 to 12 years old, since much of the weekend business in the Field House focuses on children’s birthday parties and sports leagues/lessons.
Sunset Strip is a weather-protected pedestrian walkway that connects all of the Chelsea Piers businesses. MBNA Bank set up a kiosk on Sunset Strip for a customer aquisition program that promoted MasterCard.
