Chelsea Piers Sponsorship Program Adds New Sponsors:
Budweiser, Anheuser-Busch Adventure Parks, MasterCard and Srixon

Long-time Sponsor Coca-Cola Renews Sponsorship

(New York, N.Y. – July 28, 2003) – Chelsea Piers, New York’s ultimate amateur sports and entertainment complex, today announced the addition of several new sponsors including Budweiser, Anheuser-Busch Adventure Parks, MasterCard International and Srixon Golf. Also, Coca-Cola, a longtime sponsor of the Piers, has renewed its sponsorship.

The agreement with Anheuser-Busch Companies, Inc., is a multi-year deal, making Anheuser-Busch, Inc.’s Budweiser brand the “Official Malt Beverage Sponsor” and Anheuser-Busch Adventure Parks the “Official Theme Park Sponsor” of Chelsea Piers.

Filling the category of the Official Card of Chelsea Piers will be MasterCard International. The multi-year sponsorship is tied in with the recent introduction of a Chelsea Piers affinity MasterCard card that will be issued by MBNA America. Chelsea Piers affinity cardholders will be enrolled in MBNA’s popular World Points program. In addition, Chelsea Piers is developing value-added benefits for both Chelsea Piers affinity cardholders and all MasterCard cardholders.

“We are thrilled to welcome Budweiser, Anheuser-Busch Adventure Parks and MasterCard to our family of sponsors at Chelsea Piers,” commented Dana Thayer, Senior Vice President of Sponsorship and Marketing at Chelsea Piers.

Thayer also announced today that long-time sponsor Coca-Cola has renewed its sponsorship and entered into another multi-year contract. The deal secures exclusivity for Coca-Cola in the carbonated soda, isotonic, fruit juice and iced tea beverage categories.

The Budweiser, Anheuser-Busch Adventure Parks, MasterCard and Coca-Cola agreements come only weeks after Srixon signed on as the official golf equipment sponsor of the Golf Club at Chelsea Piers. As part of the multi-year deal, Srixon will supply the balls used at the Golf Club driving range, and outfit the Golf Academy with Srixon clubs for golfers taking lessons.

All Chelsea Piers sponsors receive category exclusivity, advertising time on the 1,200-square-foot Spectacolor electronic message board overlooking the West Side Highway, on-site signage, hospitality benefits and event sponsorship opportunities.

Budweiser, Anheuser-Busch Adventure Parks, MasterCard, Coca-Cola and Srixon join Balance Bar, CCM, Delta Airlines, Evian, Horizon HealthCare, NewYork-Presbyterian Hospital and Washington Mutual as official sponsors of Chelsea Piers.

About Budweiser and Anheuser-Busch Adventure Parks
Budweiser, the world’s best-selling beer, is brewed by Anheuser-Busch, Inc., the world’s largest brewer. Busch Entertainment Corporation operates Anheuser-Busch Adventure Parks including SeaWorld, Busch Gardens and Discovery Cove.

About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCardâ, Maestroâ and Cirrusâ and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Pricelessâ advertising campaign is now seen in 96 countries and in 45 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.

About Chelsea Piers
The Chelsea Piers Sports & Entertainment Complex is a 30-acre sports village built on four historic Hudson River piers. Chelsea Piers features two indoor ice rinks, an outdoor roller rink and skate park, a state-of-the-art golf driving range, a world-class gymnastics center, indoor playing fields and basketball courts, a 40-lane bowling center, the world’s most comprehensive sports and fitness center, restaurants, sports pro shops, Manhattan’s largest film and television production center, the most extensive marina in the city, the largest modeling studio in the world, dozens of nationally-acclaimed teachers and coaches, 1.2 miles of public esplanade, and a landscaped waterside park.