BOWLING - 300 NEW YORK BLUESTREAK FIELD HOUSE GOLF CLUB SKY RINK SPORTS CENTER THE SPA PIER SIXTY Also at the Piers
April 7, 2005
For Immediate Release:   Contact: Erica Schietinger

CHELSEA PIERS TURNS 10!

Hosts Public Events, Launches CP FIT Initiative,
Makes Scholarship Fund Donation, and Announces Sweepstakes

(New York, NY - April 7, 2005) - Chelsea Piers today announced plans to celebrate its 10th Anniversary. The 30-acre sports and entertainment complex opened its first venue, Sky Rink, in 1995, followed shortly thereafter by the Field House, Golf Club, Sports Center and AMF Chelsea Piers Lanes. In 1998, Chelsea Piers added two event centers, Pier Sixty and The Lighthouse.

Since opening, Chelsea Piers has made a significant contribution to the city of New York, from inspiring confidence for redevelopment in the West Chelsea neighborhood, to giving New Yorkers of all ages and abilities a place to play 28 different sports.

"We are very excited to be celebrating the past 10 years in New York," commented Roland W. Betts, Chairman of Chelsea Piers. "It's hard to believe ten years have already gone by.

"It's also amazing to look at how the community and the waterfront have changed since we arrived," added Tom A. Bernstein, President of Chelsea Piers. "We are proud to have helped bring about this exciting revitilization."

Chelsea Piers will celebrate the 10th Anniversary with the following activities:

Public Events and Promotions
Anniversary plans include an "open house" to benefit the Chelsea Piers Scholarship Fund, a 501(c)(3) organization, monthly giveaways, three public fitness events, and special deals and prices at each venue. Some of the 10th Anniversary specials include: reduced pricing for general skating at Sky Rink, 10% more on certain purchases at the Golf Club, and a wide variety of promotions on the 10th of each month. Three free, public events (Fitness on Ice, Summer Skate and Let's Just Play) will offer fitness instruction and tips at the various Chelsea Piers facilities.

The CP FIT Initiative
Recognizing that Americans and New Yorkers alike are experiencing the harmful effects of high rates of obesity and inactivity, Chelsea Piers created the CP FIT initiative to support and encourage healthy, active lifestyles. In addition to three free public fitness events, Chelsea Piers will also distribute fitness and nutrition tips written by its elite trainers, coaches and nutritionists. Additionally, Chelsea Piers is partnering with Big Brothers Big Sisters of New York to invite 3,000 New York City children and their matches to visit Chelsea Piers and participate in fitness-themed events.

Scholarship Fund Donation
The Chelsea Piers Scholarship Fund has committed to raising $1 million over the next ten years. As part of this effort, Chelsea Piers is pledging $500,000 to the Scholarship Fund over the next ten years. The Chelsea Piers Scholarship fund is a not-for-profit 501 (c)(3) fund established and run by independent volunteers. The Fund's mission is to provide New York City children in need with the opportunity to experience the enormous benefits and enjoyment of participation in athletics. The Fund provides partial and full scholarships to summer sports camps, competitive gymnastics teams, instructional classes in fitness, gymnastics, ice skating, golf, ice hockey, , soccer, baseball, basketball, and appropriate youth leagues and tournaments. In addition, the Scholarship Fund sponsors sports programs for schools and after-school programs in need of financial assistance.

Sweepstakes
In celebration of its 10th Anniversary, Chelsea Piers will award one lucky Chelsea Piers customer a one-year All Access Pass to the Chelsea Piers complex. Chelsea Piers customers are eligible to enter the sweepstakes, which will run from April 7th to June 20th, any time they visit the Piers. The winner will receive a one-year membership to the Sports Center health club, open hitting at the Golf Club, as well as unlimited admission to Sky Rink and the Skate Park, batting cage tokens, and free registration for one fall and one winter class at the Field House. Additionally, each month a winner will be drawn for prizes including a one-year membership at the Sports Center health club, a full-day treatment at the Spa, two free weeks at the Chelsea Piers Summer Sports Camp and more.

New Advertising Campaign
In celebration of its 10th Anniversary, Chelsea Piers is introducing a new advertising campaign, designed by Della Femina Rothschild and Partners. The creative is comprised of images of Chelsea Piers customers ice skating, working out, having a massage, skateboarding, doing gymnastics, and playing ice hockey, basketball and soccer. The tag line --"It's been a great 10 years. Thanks for playing your heart out New York"-- speaks to Chelsea Piers' impact on the fabric of the city of New York.

About Chelsea Piers
The Chelsea Piers Sports & Entertainment Complex is a 30-acre waterfront sports village located between 18th and 23rd Streets along Manhattan's Hudson River. Opened in 1995, Chelsea Piers has transformed four historic, long-neglected piers into a major center for public recreation and waterfront access. Situated on Piers 59, 60, 61 and 62 and in the headhouse that connects them, the Complex features over 28 sports and several entertainment venues.



CONTACT:
Erica Schietinger
Phone: 212.336.6870

 

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