NEW CUSTOMER SERVICE INITIATIVE AT THE SPA AT CHELSEA PIERS

(New York, NY— February 1, 2008) – The Spa at Chelsea Piers today launched a new strategy aimed at offering customers a more personalized experience. Joining only a handful of other spas in the city, skin care treatments and massages will be completely customized for each individual. Prices for facial and massage services will be based on treatment time, and not on the specific type of service provided.

This innovative new pricing structure is based on a continuing effort to be more customer-service oriented. The new pricing plan will enable aestheticians and massage therapists to provide opinions and treatments based on the specific needs of each client without a change in price. For example, a client who has booked an Anti-Aging facial might be told by the aesthetician, after an evaluation of his/her skin, that a Sensitive Skin facial is more appropriate. The price will remain the same regardless of the facial treatment ultimately chosen.

“We wanted to create a system that would best accommodate the diverse and changing needs of each unique client,” said Allison Gibson, Senior Spa Manager at Chelsea Piers. “To provide the best possible customer experience, our new pricing structure will be much more straightforward and enable our clients to work with the aestheticians or massage therapists, tapping into their expert knowledge and insights during the treatment. This will allow our clients to get the most beneficial treatment without concerns about price differences.”

In addition to new customized facial and massage treatments, along with monthly specials, the Spa at Chelsea Piers will continue to offer a full-service menu of quality spa treatments and provide the same valued services to its clients.

About the Spa at Chelsea Piers
The Chelsea Piers Sports & Entertainment Complex is a 28-acre sports village built on four historic Hudson River piers. Nestled inside the Sports Center health club on Pier 60, the Spa at Chelsea Piers offers a unique array of therapies and treatments, including special massage and touch techniques, and nourishing skin and body treatments. Also available are manicures and pedicures with Hudson River views, full- and half- day packages, and a wide variety of skin and body care products. Clients who spend $75 or more on treatments at The Spa at Chelsea Piers received a complimentary day pass to the Sports Center, a $50 value.

CONTACT:
Erica Schietinger
Phone: 212.336.6870
Erica@chelseapiers.com