Complex-Wide Takeovers

2014 SUPER BOWL TAKEOVER

On January 28, 2014, Chelsea Piers was honored to host the Super Bowl Media Party. This special event, which utilized a major portion of the complex, is a perfect example of how our team can transform our facilities and create innovative spaces to accommodate large-scale events.

With the goal of showcasing the two Super Bowl host states and introducing media from around the country to a unique NY/NJ experience, Chelsea Piers served as the centerpiece of this impressive event. The parking lot was transformed into an immense t-shaped indoor area that connected the West Side Highway to the Hudson River with the north and south ends of the Sunset Strip, creating a private space where approximately 5,000 guests enjoyed various themed areas at their leisure.

The metamorphosis began a few days prior to the party with the overnight installations of heaters, French doors, drapes and lightboxes, followed by the construction of wooden food stands, bars and a stage. To top it off, the pier trusses were adorned with thousands of market lights to provide a festive ambiance, and finishing touches included themed décor, cell phone charging stations, an electronic ticketless coat check and a brightly colored pop-up entrance into the space.

By the time doors opened, the innovative space had become a "downtown" street fair featuring local food and beverage vendors, artwork, live entertainment and, of course, views of the New Jersey skyline. Additional event spaces included Pier Sixty, which featured an "uptown" vibe with cocktails and Broadway performances, and Bowlmor Lanes, where guests enjoyed bowling, dueling DJs and flying acrobats.