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Chelsea Piers Fitness is committed to breaking new ground and redefining what you think a gym should be. At our clubs, you’ll find a community of like-minded members who share a passion for fitness and wellness. Our tagline – #PlayWithPurpose – drives everything that we do and was the inspiration for our new video shot by James Nicholas. However you like to work out, you’ll find inspiration daily in our diverse class offerings, world-class programs and exceptional staff.
To see more of James Nicholas’s work, click here.
Renowned New York City-based photographer Scott McDermott is responsible for the beautiful black-and-white photography that is the center of our "most inspiring gym" campaign. The concept for the campaign was created by Dana Thayer, Senior VP of Marketing, and Scott Schwartz, VP of Design, in 2009. Scott McDermott was eager to bring the print campaign to life through an edgy, high-energy film that featured Chelsea Piers Fitness instructors and trainers. The 90-second film is both inspirational and aspirational; it starts with the moment of calm and preparation before competing or working out — to the explosive start and execution of a lift, a jab, a run, a climb... the video is about finding the inspiration to work out, compete, and play at Chelsea Piers Fitness — the most inspiring gym in NYC.
To see more of Scott McDermott's work, visit www.scottmcdermott.com.