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Media Events & Location Shoots

With years of experience hosting large-scale events, product launches and location shoots, Chelsea Piers has a comprehensive understanding of how to achieve that coveted "wow factor." Each sports venue features substantial column-free spaces that are ideally suited for complex film and television shoots, product launches, press conferences and multi-media presentations.


One of our most memorable event activation experiences was having a helicopter land on the driving range of the Golf Club for the feature film "The Other Guys," starring Will Ferrell and Mark Wahlberg. This two-day shoot was set up and executed flawlessly, creating a show-stopping finale to the popular film.

Moncler Grenoble

Other unique applications have included high-concept fashion shows. Moncler Grenoble, a Franco-Italian outerwear brand, launched their 2010 Winter collection at the Golf Club, with 100 models staged on a three-story fairway scaffold.

Zumba marathon

The extensive column-free open space at multiple Chelsea Piers venues translates into unique staging opportunities for large-scale participatory classes and programs. One example: an annual Zumba marathon hosted on our Chelsea Piers Fitness hardwood basketball courts that accommodates more than 600 participants.

Nike's launch of the Sport Kit for iPods

Our spaces have also provided a flexible footprint for major media launches, including Nike's launch of the Sport Kit for iPods, where half of the 150,000-square-foot Chelsea Piers Fitness was transformed into a massive press sampling event. Nike blacked out all windows and skylights, converted the hardwood courts into showrooms and utilized the indoor running track for test runs.