Media Events & Location Shoots
With years of experience hosting large-scale events, product launches and location shoots, Chelsea Piers has a comprehensive understanding of how to achieve that coveted "wow factor." Each sports venue features substantial column-free spaces that are ideally suited for complex film and television shoots, product launches, press conferences and multi-media presentations.
One of our most memorable event activation experiences was having a helicopter land on the driving range of the Golf Club for the feature film "The Other Guys," starring Will Ferrell and Mark Wahlberg. This two-day shoot was set up and executed flawlessly, creating a show-stopping finale to the popular film.
Other unique applications have included high-concept fashion shows. Moncler Grenoble, a Franco-Italian outerwear brand, launched their 2010 Winter collection at the Golf Club, with 100 models staged on a three-story fairway scaffold.
The extensive column-free open space at multiple Chelsea Piers venues translates into unique staging opportunities for large-scale participatory classes and programs. One example: an annual Zumba marathon hosted on our Chelsea Piers Fitness hardwood basketball courts that accommodates more than 600 participants.
Our spaces have also provided a flexible footprint for major media launches, including Nike's launch of the Sport Kit for iPods, where half of the 150,000-square-foot Chelsea Piers Fitness was transformed into a massive press sampling event. Nike blacked out all windows and skylights, converted the hardwood courts into showrooms and utilized the indoor running track for test runs.